About Shift

At Shift Markets, we’re reimagining what the future of digital finance looks like. As a fast-growing SaaS company, we provide white-label crypto exchange technology that empowers everyone from bold fintech startups to global enterprises to launch and scale digital asset platforms with confidence.

Our 100-person, fully remote team is spread across time zones and continents, but we’re united by a shared mission: to build the infrastructure that powers tomorrow’s financial world. We move quickly, think big, and embrace innovation at every level — whether that’s through automation, AI, or next-generation technology that makes our platforms smarter, faster, and more scalable.

But what truly sets us apart is our culture. We believe collaboration fuels creativity, diversity drives strength, and curiosity keeps us ahead of the curve. At Shift, you won’t just be part of a company — you’ll be part of a global community shaping the next chapter of finance.

About the Role

We’re looking for a Growth Marketing Manager who can own our digital lead generation engine end-to-end. This role sits within Shift’s small, high-energy marketing team and is responsible for building predictable inbound demand through paid media, funnel optimization, automation, and analytics. You’ll partner closely with sales, content, and leadership to connect marketing performance directly to business outcomes.

What You’ll Be Doing:

• Own Shift’s paid acquisition channels across Google Ads and LinkedIn Ads, optimizing budgets, targeting, and creative.

• Build and improve full-funnel performance: ad → landing page → form → CRM → email → sales.

• Manage and refine automation systems using Zapier and CRM workflows (Zoho; experience with HubSpot/Salesforce is transferable).

• Maintain marketing and attribution dashboards, tracking channel performance, CAC, conversion quality, and funnel velocity.

• Improve lead scoring, audience segmentation, retargeting, and nurturing flows.

• Collaborate with the Content & Social Media Marketer to ensure assets support conversion goals.

• Partner with Sales to ensure clean CRM hygiene, lead labeling, and better downstream lead progression.

• Contribute to quarterly marketing planning and new campaign ideation.

• Apply AI tools creatively for research, segmentation, analysis, and efficiency.

What We’re Looking For:

• 5+ years of B2B digital marketing experience—B2B is a hard requirement.

• Proven experience managing and scaling Google Ads and LinkedIn Ads.

• Strong analytical capability and comfort with funnel metrics, attribution, and performance reporting.

• Hands-on experience with CRM and automation platforms (Zoho, HubSpot, Salesforce, or equivalent).

• Familiarity with landing page builders such as Unbounce or Instapage.

• Ability to design and manage automation logic using Zapier or similar tools.

• Strong written communication and attention to detail.

Bonus Points

• Experience in fintech, SaaS, or digital asset businesses.

• Comfort with light design using Figma or similar tools.

• Experience building dashboards or working with data visualization tools.

Why Join Shift?

• Be part of a fast-moving, highly collaborative environment where your work has immediate visibility and impact.

• Growth opportunities as the team expands, including mentorship of future coordinators.

• Exposure to marketing–sales alignment, performance operations, and full-funnel strategy.

• Flexibility across time zones with a supportive, international team.

This is the engine that drives Shift’s pipeline. The Growth Marketing Manager directly influences the company’s revenue by ensuring we attract and convert high-quality, niche audiences in a competitive global market. Your work determines how effectively Shift shows up, gets discovered, and gets chosen.

This is a remote role and requires 40 hours per week and is intended for candidates based in South-Africa.